Privacy Policy

Introduction

This privacy policy sets out how Dapper Knight uses and protects any information that you give Dapper Knight when you use this website [www.dapperknight.co.uk]. The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.

Dapper Knight is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Dapper Knight may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 2016.    

Dapper Knight and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. If you have any questions about this policy, please email us at service@dapperknight.co.uk.

What data we collect

We gather and use certain information about individuals in order to provide products and services and to enable certain functions on this website. We also collect information to better understand how visitors use this website and to present timely, relevant information to them.

We may collect the following information:

  • Name and job title

  • Contact information including email address

  • Demographic information such as postcode, preferences and interests

  • Website usage data

  • Other information relevant to customer enquiries

  • Other information pertaining to surveys and/or special offers   

How we use this data

Collecting this data helps us to understand your needs and enable us to deliver improved products and services. In particular, we may use the data for the following reasons:

  • Internal record keeping

  • To improve the products and services that we provide

  • To contact you in response to a specific enquiry

  • To customise the website for you according to your interests

  • If you have requested to be on our mailing list, we may occasionally update you on our new products, latest news, special offers or other information which we think you may find interesting using the email address which you have provided. You may also opt-out from receiving any marketing communications via our ‘unsubscribe’ link in any email communications, which we might send you.

  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail.             

What is a cookie?

A cookie is a small file placed on your computer’s hard drive that track, save and store information about the user’s interactions and usage of the website. It enables our website to identify your computer as you view different pages on our website. Cookies allow websites and application to store your preferences in order to present content, options or functions that can tailor to your specific needs, likes and dislikes. They also enable us to see information such as how many people use the website and what pages they tend to visit.    

How we use cookies

We may use cookies to:

  • Analyse our web traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content and functions.

  • Identify whether you are signed in to our website. A cookie allows us to check whether you are signed in to the website.

  • Test content on our website. For example, 50% of our users might see one piece of content, the other 50% a different piece of content.

  • Store information about your preference. The website can then present you with information you will find more relevant and interesting.

  • To recognise when you return to our website. We may show your relevant content, or provide functionality you used previously.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can use your web browser’s cookie settings to determine how our website uses cookies. If you do not want our website to store cookies on your computer or device, you should set your web browser to decline cookies. However, please note that doing this may prevent you from taking full advantage of the website and its functions. Some pages and services may become unavailable to you.

Unless you have changed your browser to refuse cookies, our website will issue cookies when you visit it.     

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do / do not want the information to be used by anybody for direct marketing purposes.

  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at service@dapperknight.co.uk.

We will never sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible at service@dapperknight.co.uk. We will promptly correct any information found to be incorrect.    

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.  

Email Newsletter

This website operates an email newsletter program, used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion. Some subscriptions may be manually processed through prior written agreement with the user.

All personal details relating to subscriptions are held securely and no personal details are passed on to third parties nor shared with companies / people outside of the company that operates this website.

Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include, but not limited to; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity. This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

Subscribers are given the opportunity to unsubscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to unsubscribe will by detailed instead.   

External links

Our website may contain links to other websites of interest. Although this website only looks to include quality, safe and relevant external links, users are advised adopt a policy of caution before clicking any external web links mentioned throughout this website.

However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.   

Adverts and Sponsored Links

This website may contain sponsored links and adverts. These will typically be served through our advertising partners, to whom may have detailed privacy policies relating directly to the adverts they serve. Clicking on any such adverts will send you to the advertisers website through a referral program which may use cookies and will track the number of referrals sent from this website. This may include the use of cookies which may in turn be saved on your computer’s hard drive. Users should therefore note they click on sponsored external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.   

Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social media sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.